diff --git a/django/website/hid/templatetags/json_data.py b/django/website/hid/templatetags/json_data.py
index 80553c75c25b2ddde870f3923c8fd2601921b6b0..6b40f0fe64289ae0c5d9e54b29db488080d67a0d 100644
--- a/django/website/hid/templatetags/json_data.py
+++ b/django/website/hid/templatetags/json_data.py
@@ -9,4 +9,4 @@ def json_data(value):
     """ Django custom template tag used to embed arbitrary
         values as json within html5 data- attributes.
     """
-    return json.dumps(value).replace("'", "\\'")
+    return json.dumps(value)